"Our selling approach creates a deep emotional bond with our customers.": True or False (for your business)?
We have been taught a very bad habit in the selling profession. We have been trained to see the prospect as an unemotional, unintelligent automaton.
Because of this the whole sales training industry has invented “sales moves” that make the sales person look sleazy and slick. And while we make these moves, we hope that the prospect will never see them coming and will easily part with their money.
The truth is that the prospects have caught up with all the moves taught in the sales training seminars. Often they can make those moves much better than the salesperson!